Strategic Long-Form Content That Ranks #1 and Drives Qualified Pipeline
Stop publishing blog posts that generate traffic without conversions. Get comprehensive, top to bottom-funnel content that attracts prospects actively evaluating solutions.
Stop publishing blog posts that generate traffic without conversions. Get comprehensive, top to bottom-funnel content that attracts prospects actively evaluating solutions.
Your blog should be your best lead generation channel. But most B2B SaaS blogs are filled with top-of-funnel fluff that ranks for keywords nobody's searching or attracts visitors who'll never convert.
You're competing for attention in saturated markets. Your prospects are drowning in "10 tips" listicles and surface-level content that doesn't help them make buying decisions. They need depth. They need clarity on complex technical topics. They need content that actually addresses their evaluation criteria.
That's what I create: strategic, in-depth long-form content (2,000-4,000+ words) targeting bottom-funnel keywords that indicate commercial intent. Comprehensive guides, comparison articles, and strategic resources that rank on page 1 while moving prospects from problem-aware to solution-aware to ready to book a demo.
It's strategically crafted using direct response principles—understanding customer awareness stages, addressing specific objections, and guiding readers toward the next logical step in your buying process.
You'll get content that generates qualified leads, not just vanity metrics. Long-form articles that your sales team actually wants to share because they pre-educate prospects and handle objections before the first call.
I identify high-value keywords that indicate buying intent—searches prospects make when actively evaluating solutions, not just learning about problems. You'll rank for terms that drive pipeline, not just traffic.
Articles designed for prospects who know they have a problem and are comparing solutions. Content that addresses evaluation criteria, handles objections, and positions your product strategically against alternatives.
In-depth guides that establish topical authority and satisfy search intent completely. Google rewards comprehensive content that fully answers user questions—you'll dominate competitive keywords through depth and strategic structure.
Complex technical topics explained clearly for non-technical decision-makers. Your prospects need to understand why your approach matters—I make that case without oversimplifying or losing technical credibility.
Client feedback on measurable results and long-term partnerships with MRY Marketing.
"Owen has been fantastic to work with as a writer. Our advertising agency specializes in email marketing and Owen has stepped into our process and delivered in excellence. He is accommodating, a team player, creative, receptive to feedback, and isn't afraid to take chances. Riseable as a company is grateful to work with Owen for nearly two years and we look forward to continue creating magic together!"
![[headshot] image of customer (for a preschools & daycare)](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/6922e29bc4d3dc4a768e89ec_bdea39c1-d26b-4d6f-9728-4f42676a1cf9.avif)
"I've been working with Owen for the last several months, and his work is always high quality and refined. His writing is very fluid and easy to read, and he's always been responsive regarding any changes I've requested. He is very communicative and always delivers on time, even when I need content rushed. Excellent work and I look forward to continuous work with him in the future."
![[headshot] image of customer](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/69259e7d19f5e11987a71f56_9923bcaf-d2d5-4b9d-9929-bc272693db42.avif)
Most B2B SaaS companies treat blogs as "content marketing checkboxes"—publishing twice a week to "stay active" without strategic intent. They target high-volume keywords that sound impressive but attract the wrong audience.
My approach is different: fewer articles that actually drive pipeline.
I focus on bottom-funnel keywords indicating commercial intent—searches like "best [solution] for [use case]" or "[product category] comparison" or "how to evaluate [solution type]." These attract prospects actively making buying decisions, not casual browsers.
Each article serves a specific purpose in your buyer journey. Some address early-stage objections. Others position you against specific competitors. Some target technical evaluators while others speak to business decision-makers.
You'll generate qualified leads directly from organic search—prospects who've already consumed 2,000+ words of your perspective and understand your positioning before they ever contact sales. Your cost per acquisition drops because content does the heavy lifting of education and qualification.
You'll also build long-term SEO authority in your category. As articles accumulate rankings and backlinks, your domain authority grows—making every new piece easier to rank and every piece more valuable over time.
Ready to transform your blog from a cost center into a lead generation engine?
Get in Touch
owen@mrycopywriting.com