Financial decisions require trust. Generic marketing copy doesn't cut it. Get content that simplifies complexity, addresses risk concerns, and converts cautious prospects into confident customers.
Financial products are the hardest thing to market with content.
Your prospects are making decisions that directly impact their financial security, business operations, or regulatory compliance. They're cautious by nature. They've been burned by predatory financial services. They're comparing you against established institutions with decades of trust-building and billion-dollar marketing budgets.
You can't just explain features and expect conversions. You need to overcome deep-seated skepticism, address specific risk concerns, and build trust through transparency—all while simplifying financial complexity that confuses most consumers and business buyers.
This is where most FinTech and InsurTech content fails:
It either oversimplifies to the point of being meaningless ("Save money on insurance!") or drowns prospects in financial jargon they don't understand. It focuses on innovation and technology without addressing the fundamental question every financial buyer has: "Can I trust you with my money?"
I specialize in content marketing for financial technology and insurance companies. Over years of writing for FinTech platforms, insurance technology providers, and financial services companies, I've learned how to bridge complexity and clarity while building the trust required for financial decisions.
Your content will educate prospects about complex financial topics without patronizing them. It will address risk and compliance concerns proactively. It will position your innovation as making finance more accessible, not just cheaper or faster. And it will build trust through transparency, specificity, and content that actually helps prospects make informed decisions.
Whether you're selling to consumers making personal financial choices or businesses evaluating B2B financial software, you'll get content that converts cautious prospects into confident customers.
In-depth guides that help prospects understand complex financial topics: how insurance actually works, what they should look for in financial products, how regulations protect them. Education-first content that positions you as a trusted advisor, not just a vendor.
You need someone with experience in this. Content that proactively addresses security, regulatory compliance, and risk management concerns. Prospects need to know their money is safe, their data is protected, and you're compliant with financial regulations before they'll even consider your product.
B2B financial software requires clear ROI justification. Content that breaks down total cost of ownership, hidden costs in traditional approaches, and quantifiable benefits of switching—making the business case for CFOs and finance teams.
Financial products feel opaque. Content that explains exactly how your product works, how you make money, what fees exist, what happens in specific scenarios. Transparency builds trust in an industry known for fine print and hidden costs.
Client feedback on measurable results and long-term partnerships with MRY Marketing.
"Owen has been fantastic to work with as a writer. Our advertising agency specializes in email marketing and Owen has stepped into our process and delivered in excellence. He is accommodating, a team player, creative, receptive to feedback, and isn't afraid to take chances. Riseable as a company is grateful to work with Owen for nearly two years and we look forward to continue creating magic together!"
![[headshot] image of customer (for a preschools & daycare)](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/6922e29bc4d3dc4a768e89ec_bdea39c1-d26b-4d6f-9728-4f42676a1cf9.avif)
"I've been working with Owen for the last several months, and his work is always high quality and refined. His writing is very fluid and easy to read, and he's always been responsive regarding any changes I've requested. He is very communicative and always delivers on time, even when I need content rushed. Excellent work and I look forward to continuous work with him in the future."
![[headshot] image of customer](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/69259e7d19f5e11987a71f56_9923bcaf-d2d5-4b9d-9929-bc272693db42.avif)
Financial content is fundamentally about trust, not just information.
Your prospects are making decisions with real consequences. Choose the wrong insurance and they're not covered when they need it most. Pick the wrong investment platform and they lose retirement savings. Select the wrong business banking software and they face compliance violations or cash flow problems.
This creates massive friction in the buying process. Prospects need more proof, more transparency, more education before they'll trust you with their financial lives or business operations.
They focus on features ("easy-to-use dashboard!") without addressing trust ("is my money actually safe?"). They emphasize speed ("open an account in minutes!") without addressing the skepticism that makes financial buyers cautious for good reasons.
They also struggle with complexity. Financial products involve terminology that confuses prospects: deductibles, APR, liquidity, underwriting, premiums, terms. Content that uses this jargon without explanation loses people. Content that avoids it entirely sounds simplistic and untrustworthy.
I write content that acknowledges legitimate concerns about financial products, then addresses them transparently. Security concerns? I explain exactly what protections exist and how they work. Regulatory compliance? I detail specific regulations and how you meet requirements. Hidden fees? I break down total cost clearly, no fine print.
I also translate financial complexity into clear explanations without oversimplifying. I use analogies that work, concrete examples that illustrate abstract concepts, and progressive disclosure that gives prospects exactly the depth they need when they need it.
Your conversion rates improve because prospects arrive at purchase decisions already educated and confident. Instead of abandoning signup flows due to uncertainty, they complete them because your content pre-answered their questions and overcame objections.
Your customer lifetime value increases because educated customers stick around. When prospects understand exactly what they're buying, how it works, and what value they'll get—buyer's remorse decreases and retention improves.
Your brand builds long-term trust in your market. Educational financial content that genuinely helps people makes your company a trusted resource they return to repeatedly—even if they're not ready to buy immediately. That top-of-mind awareness pays dividends when they do enter buying mode.
Ready to build the trust required for financial product conversions?
Get in Touch
owen@mrycopywriting.com