You're competing in crowded categories where every competitor looks the same. Get strategic content that differentiates your positioning and drives both self-service conversions and enterprise pipeline.
The B2B SaaS landscape is brutal right now.
You're selling into categories with 50+ competitors. Your product solves real problems, but your messaging sounds identical to everyone else's. Prospects are overwhelmed by choice and skeptical of every claim because they've been burned by overpromising software before.
Your content marketing needs to do three difficult things simultaneously:
First, it needs to rank for competitive keywords where established players dominate search results. Second, it needs to differentiate your positioning in ways that make alternatives seem inadequate—not just slightly worse. Third, it needs to serve multiple buying motions: self-service signups for SMB buyers and multi-touch enterprise sales cycles for larger deals.
Most B2B SaaS content fails at all three. Generic "what is [category]" posts that rank but never convert. Feature comparison pages that don't actually position. Blog content that attracts traffic but generates zero product signups or qualified demos.
I've spent years developing content strategies specifically for B2B SaaS companies—from early-stage startups finding product-market fit to growth-stage companies scaling from $5M to $50M ARR. I understand the unique challenges of SaaS content marketing:
Long sales cycles requiring multi-touch nurture. Technical products needing clear explanation for non-technical buyers. Freemium and PLG models requiring activation content. Enterprise sales requiring thought leadership that reaches VPs and C-suite. Investor expectations for efficient CAC and predictable growth.
What you'll get is content marketing that serves your complete go-to-market strategy. Bottom-funnel SEO content that drives qualified signups. Comparison articles that position you strategically against competitors. Use case content that targets specific industries or roles. Thought leadership that establishes authority with enterprise buyers.
Keyword strategies that drive both self-service signups and enterprise pipeline. Searches like "best [tool] for [specific use case]" attract users ready to evaluate. Searches like "how to choose [category]" attract prospects entering vendor evaluation.
Enterprise SaaS sales involve technical evaluators, business owners, procurement, security, and executives. Your content will address each stakeholder's concerns—technical depth for engineers, ROI frameworks for finance, strategic value for C-suite.
Strategic analysis of competitor positioning, messaging, and content strategies. I identify where they're vulnerable and develop content that exploits those gaps while defending your unique value.
Content designed to drive free-to-paid conversion. In-app guides, feature comparison pages, upgrade nurture sequences, and use case libraries that show users how to extract maximum value—creating natural expansion opportunities.
Client feedback on measurable results and long-term partnerships with MRY Marketing.
"Owen has been fantastic to work with as a writer. Our advertising agency specializes in email marketing and Owen has stepped into our process and delivered in excellence. He is accommodating, a team player, creative, receptive to feedback, and isn't afraid to take chances. Riseable as a company is grateful to work with Owen for nearly two years and we look forward to continue creating magic together!"
![[headshot] image of customer (for a preschools & daycare)](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/6922e29bc4d3dc4a768e89ec_bdea39c1-d26b-4d6f-9728-4f42676a1cf9.avif)
"I've been working with Owen for the last several months, and his work is always high quality and refined. His writing is very fluid and easy to read, and he's always been responsive regarding any changes I've requested. He is very communicative and always delivers on time, even when I need content rushed. Excellent work and I look forward to continuous work with him in the future."
![[headshot] image of customer](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/69259e7d19f5e11987a71f56_9923bcaf-d2d5-4b9d-9929-bc272693db42.avif)
B2B SaaS is fundamentally different from other content marketing verticals.
Your buyers are sophisticated. They've seen every growth hack. They're comparing 10+ solutions simultaneously in shared spreadsheets. They're skeptical of marketing claims because they've been burned by software that overpromised and underdelivered.
Your sales motion is complex. Some prospects want to self-serve through free trials or freemium—requiring content that drives activation and expansion. Other prospects need multi-touch enterprise sales cycles—requiring content that builds trust over months and addresses multiple stakeholder concerns.
Your competitive environment is intense. Most SaaS categories are crowded with well-funded competitors using identical positioning ("modern," "intuitive," "powerful"). Standing out requires strategic differentiation, not louder shouting.
My content strategies address these SaaS-specific realities.
I develop keyword strategies that balance product-led growth and enterprise pipeline—targeting both "how to [do task]" searches that attract self-service users and "how to choose [category]" searches that attract enterprise buyers entering evaluation.
I create content that differentiates through positioning, not just features. Instead of saying "we have better analytics," I position why your architectural approach fundamentally solves problems competitors can't—making alternatives seem inadequate, not just less good.
I map content to your complete customer journey: awareness content for top-of-funnel, evaluation content for mid-funnel, activation content for free users, expansion content for existing customers, and thought leadership for enterprise trust-building.
Your organic channel becomes a predictable growth driver, not a random traffic source. You'll know exactly which content drives signups, which content influences enterprise pipeline, and which content improves retention by driving feature adoption.
Your CAC improves across all channels. Content does the heavy lifting of education, objection-handling, and positioning—reducing the sales effort required for each closed deal. Free users activate faster. Enterprise sales cycles shorten. Churn decreases because customers understand value before purchasing.
Your positioning clarity extends beyond content into product, sales, and customer success. One strategic content engagement often transforms how your entire company talks about your product and market opportunity.
Ready to transform content from a cost center into your primary growth engine?
Get in Touch
owen@mrycopywriting.com