Stop treating content like a checkbox activity. Get strategic roadmaps built on customer research, competitive analysis, and what actually generates pipeline in your market.
Most B2B SaaS companies approach content backwards.
They start with "we need to publish more blog posts" instead of asking "what content will actually move prospects from awareness to decision?" They copy competitor topics without understanding why those topics work (or don't). They build editorial calendars filled with ideas that sound good in meetings but generate zero business impact.
The problem isn't execution—it's strategy. Or rather, the complete absence of strategy.
You need a content roadmap built on actual research: What are your prospects searching for at different buying stages? What objections stop qualified leads from converting? Where are competitors winning, and where are they vulnerable? What content gaps create opportunities for your positioning?
That's what I develop: comprehensive content strategies grounded in customer interviews, competitive intelligence, and keyword research focused on commercial intent. Not generic "best practices" but specific playbooks for your market, your buyers, and your business objectives.
I map content to your complete buyer journey—identifying what prospects need to believe at each stage, what objections need addressing when, and what content types serve each purpose most effectively. Then I prioritize based on business impact, not arbitrary publishing quotas.
What you'll get is a strategic content roadmap that your team can execute with confidence—knowing every piece serves a specific business purpose and drives measurable outcomes.
I interview your best customers to understand their buying journey: what problems they had before finding you, what alternatives they considered, what objections they overcame, what content influenced their decision. Your strategy will be built on real buyer behavior, not assumptions.
Comprehensive analysis of what's working for competitors and where opportunities exist. I identify their content strengths, weaknesses, and gaps—then develop strategies that exploit those vulnerabilities while defending your positioning.
Not just high-volume keywords, but terms that indicate buying intent. I map keywords to awareness stages: problem-aware searches, solution-aware searches, product-comparison searches. You'll know exactly which terms drive pipeline, not just traffic.
Every content piece mapped to specific stages in your buyer journey. Top-of-funnel content for awareness. Middle-funnel content for consideration. Bottom-funnel content for decision. Clear understanding of how each piece moves prospects forward.
Client feedback on measurable results and long-term partnerships with MRY Marketing.
"Owen has been fantastic to work with as a writer. Our advertising agency specializes in email marketing and Owen has stepped into our process and delivered in excellence. He is accommodating, a team player, creative, receptive to feedback, and isn't afraid to take chances. Riseable as a company is grateful to work with Owen for nearly two years and we look forward to continue creating magic together!"
![[headshot] image of customer (for a preschools & daycare)](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/6922e29bc4d3dc4a768e89ec_bdea39c1-d26b-4d6f-9728-4f42676a1cf9.avif)
"I've been working with Owen for the last several months, and his work is always high quality and refined. His writing is very fluid and easy to read, and he's always been responsive regarding any changes I've requested. He is very communicative and always delivers on time, even when I need content rushed. Excellent work and I look forward to continuous work with him in the future."
![[headshot] image of customer](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/69259e7d19f5e11987a71f56_9923bcaf-d2d5-4b9d-9929-bc272693db42.avif)
Here's how most B2B SaaS content strategies get built: Marketing manager attends a webinar about "content marketing best practices." They create an editorial calendar based on trending topics and competitor research. They commit to publishing 2-3 posts per week because "consistency is key."
Six months later, they have 50 blog posts and nothing to show for it. Traffic increased slightly, but qualified leads didn't. Sales team never shares the content. Leadership questions the ROI.
So, what's the problem?
Strategy that optimizes for publishing and not outcomes.
My approach starts with business objectives and works backward. What revenue targets are you trying to hit? What does your sales team need to close deals faster? What objections cause qualified prospects to choose competitors or delay decisions?
Then I build content strategies that directly address those business needs. If your biggest challenge is converting free users to paid, we develop activation content and upgrade nurture sequences. If competitors are winning on specific positioning, we create content that repositions the market in your favor.
Every content piece serves a specific business purpose. Some generate top-of-funnel awareness. Others nurture mid-funnel consideration. Some enable sales teams with objection-handling resources. Some drive bottom-funnel conversions through comparison content.
You'll stop wasting resources on content that "feels right" but drives zero business value. Instead, you'll have a systematic approach to content that generates predictable pipeline growth—with clear metrics showing exactly which content drives results and which needs optimization.
Your team will also gain strategic clarity. Instead of constantly debating what to write next, they'll execute against a proven roadmap. Content creation becomes systematic, not reactive. And leadership finally sees content as a growth driver, not a cost center.
Ready to transform content from a publishing exercise into a revenue engine?
Get in Touch
owen@mrycopywriting.com