Your product is complex. Your buyers aren't all engineers. Get technical content that maintains credibility while making business value crystal clear to non-technical decision-makers.
Here's the problem with most technical B2B content: It's written by engineers, for engineers.
Your content explains how your API works, what protocols you support, what architecture you use—all technically accurate, all completely missing the point for 60% of your buying committee.
Because while the technical evaluator needs depth, the VP of Operations just wants to know if this solves their workflow problem. The CFO wants ROI justification. The CEO wants strategic positioning. None of them care about your implementation details until they understand why it matters to their business.
This creates a painful dilemma: Oversimplify and lose technical credibility with the people who actually evaluate your product. Stay technical and lose everyone else who influences the buying decision.
You need content that bridges both worlds. Technical depth that satisfies engineers while making business value clear to executives. Explanations that don't oversimplify or patronize, but don't require a CS degree to understand.
That's what I specialize in: technical translation for business audiences.
I take complex technical concepts—APIs, infrastructure, security protocols, data architectures, algorithms—and explain them in ways that resonate with business buyers. Not by dumbing them down, but by connecting technical capabilities to business outcomes they actually care about.
Your technical content will maintain credibility with engineers while being accessible to every stakeholder involved in the buying decision. Content that moves deals forward instead of creating confusion or requiring extensive sales team translation.
Content structured in layers: executive summary for business buyers, technical depth for evaluators, specific use cases for practitioners. Everyone gets what they need without wading through irrelevant detail.
Every technical feature connected to specific business benefits. Not "99.99% uptime SLA" alone—"99.99% uptime means your operations team isn't getting emergency calls at 2am, and your customers never experience service disruptions during peak business hours."
Accurate technical detail that satisfies engineer scrutiny. I don't oversimplify or misrepresent—I explain complex concepts clearly while maintaining precision and credibility with technical evaluators.
Comprehensive guides, integration tutorials, and technical deep-dives that establish authority with technical evaluators while remaining accessible to technical managers and team leads.
Client feedback on measurable results and long-term partnerships with MRY Marketing.
"Owen has been fantastic to work with as a writer. Our advertising agency specializes in email marketing and Owen has stepped into our process and delivered in excellence. He is accommodating, a team player, creative, receptive to feedback, and isn't afraid to take chances. Riseable as a company is grateful to work with Owen for nearly two years and we look forward to continue creating magic together!"
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"I've been working with Owen for the last several months, and his work is always high quality and refined. His writing is very fluid and easy to read, and he's always been responsive regarding any changes I've requested. He is very communicative and always delivers on time, even when I need content rushed. Excellent work and I look forward to continuous work with him in the future."
![[headshot] image of customer](https://cdn.prod.website-files.com/6922e188e55615c1cf79c3c1/69259e7d19f5e11987a71f56_9923bcaf-d2d5-4b9d-9929-bc272693db42.avif)
Technical content usually gets written one of two ways, both problematic:
Option 1: Written by engineers for engineers. Technically accurate but completely inaccessible to business buyers. VPs and executives can't understand it, so they either ignore it (missing key value) or rely entirely on technical team interpretation (slowing decisions).
Option 2: Dumbed down by marketers who don't understand the technology. Oversimplified to the point of inaccuracy. Technical evaluators read it, find errors or omissions, and immediately distrust your entire company's competence.
Neither approach serves the complex reality of B2B buying committees.
Modern B2B SaaS purchases involve 6-10 stakeholders. Technical evaluators (need depth), operational managers (need workflow clarity), executives (need strategic value), procurement (need cost justification), security teams (need compliance proof), end users (need usability confidence).
Your technical content needs to serve all of them—or at minimum, not alienate any of them.
I write technical content that maintains credibility with engineers while remaining accessible to business buyers. This means:
Your sales cycles shorten because technical content does the heavy lifting of education before prospects ever talk to your team. Instead of scheduling multiple technical deep-dives, your content pre-educates all stakeholders—technical evaluators understand the architecture, business buyers understand the value, everyone arrives at sales conversations already informed.
You'll also enable self-service evaluation for product-led growth. Technical prospects can assess your solution independently through comprehensive content, while business stakeholders can understand strategic value without requiring engineer translation.
Your technical credibility increases across all audiences. Engineers trust you because details are accurate. Business buyers trust you because explanations actually make sense. Both groups feel respected rather than condescended to or overwhelmed.
Ready to transform technical complexity into business clarity?
Get in Touch
owen@mrycopywriting.com